Communications Web Developer with experience in both traditional and online marketing, web design and construction, website content management, e-commerce, search engine optimization, email marketing and social media. Eleven years of experience designing marketing materials in the healthcare field.

VANINGER STUDIO, SPRINGFIELD, IL - 2008-Present

Freelance promotional consulting for businesses. Services include design, construction and maintenance of user-friendly websites, photographic and photo editing services, traditional and online marketing, market research, and graphic design for businesses throughout the country. Educate and advise on specific web objectives. Provide training for content management and email marketing.

Major Consulting Specifics

USG Corporation - Chicago, IL, Consulting 2008 Lead consultant on the development and marketing of a new line of plaster products. Involved in all phases from concept to commercialization. Developed a testing application protocol for product trials and performed marketing research that provided full competitive comparisons for the products. Helped determine price points for market entry and trained company personnel on product usage, application and competitive positioning. Traveled to educate, inform and help promote the products at trade shows and on-location demonstrations. Marketed the product on social media sites.

Web Development Specifics

Marie Gail, Inc. - Springfield, IL, e-commerce site – www.mariegail.com
Marie Gail is a new upscale online dress boutique offering products that are crafted with recycled fabrics, trims and accents. Each dress is unique and the owners wanted a web image to visually convey a message of fun and design along with responsible reuse and repurpose. Each product needed individual attention so the customer could interact with the product.

• New Site Design, Construction & Maintenance
• Consulted on traditional & online marketing
• Edited & enhanced photographs • Implemented individual JavaScript galleries
• Integration with PayPal shopping cart
• Search Engine Optimization
• Multiple Browser Compatibility
• Designed logo, business card & other marketing items.
• Integrated & set up Facebook business account and provided training
• Manage hosting account


Bella Boutique - Springfield, IL – www.bellaspringfield.com
Bella Boutique is an upscale clothing store catering to fashion conscious customers. Bella had an existing red Flash site that did not reflect the vintage chic atmosphere of the boutique space. The owner wanted the site to convey that feeling and also provide direct links to prom vendors so her customers could browse the thousands of gowns available for special order. She also wanted access to change text and photos at her convenience to showcase new arrivals.

• New Site Design & Construction
• Edited & enhanced photographs
• Set up Email Marketing & provided training
• Implemented permission email capture
• Integrated & set up Facebook business and Twitter Accounts and provided training
• Multiple Browser Compatibility
• Search Engine Optimization
• Manage hosting account
• Implemented content management system and trained clients on program.

  
Wallstreat - Atlanta, GA – www.fauxlosophy.com/KassWilson/index.html
Wallstreet is a decorative painting company. The owner wanted a project-based site that would allow her potential clients to easily view her finished work and samples. The site would be used as a marketing piece giving customers information and assurance before an initial consult. She wanted the site to leave no doubt in the customers mind that Wallstreat was the firm for the job. She also wanted to reflect a more business professional look rather than an artistic one. An interactive flash gallery was added as a special focus.

• Site redesign & construction
• Edited & enhanced photographs
• Consulted on traditional & internet marketing
• Implemented JavaScript photo galleries
• Implemented Flash Gallery
• Implemented JavaScript slide show
• Multiple browser compatibility
• Search Engine Optimization


Bill Marriott, Realtor – Springfield, IL – www.loft815.com
An individual site was designed to showcase a unique property that on the outside looks commercial, but the inside is an architect-designed studio/residence loft. The web address was printed on a banner and attached to the outside of the building offering an easy way for interested parties to view the interior.

• Site design & construction
• Photography & photo editing
• Multiple browser compatibility
• Search Engine Optimization

 
Bonnie LeCat Studio - Chicago, IL – www.bonnielecat.com
Bonnie LeCat Studio is a decorative painting company located in Chicago, Illinois. The artist wanted a website that would present her work in a professional manner and be easy to navigate for her customers. A dark red-brown background was chosen to set off her photographs. Since there were a large number of photos to organize, a central photo based gallery style was designed. When the customer clicks on a thumbnail photo in the central gallery, he is taken to that particular gallery for detailed photos.

• Site design & construction
• Edited & enhanced photographs
• Consulted on internet marketing
• Implemented JavaScript galleries
• Implemented JavaScript slideshow
• Multiple browser compatibility
• Search Engine Optimization

FAUXLOSOPHY, SPRINGFIELD, IL - 2000-2008

Master designer of high-end decorative painting. Design for corporate and residential clients on a national level, including work in Nashville, Atlanta, Louisville and St. Louis. Projects included collaboration with owners, architects, builders, and other designers. Management of work crews to bring projects to successful completion.

SOUTHERN ILLINOIS UNIVERSITY SCHOOL OF MEDICINE, SPRINGFIELD, 1982-1992 and 2000.

Graphic Designer. Designed marketing materials for the medical school including brochures, logos, magazines, newsletters, pamphlets, business cards, exhibit displays, conference materials, museum publications and other promotional materials for both the academic and clinical practice groups, foundation department, physicians, and staff within the School of Medicine. Won many awards for projects including a "Best of Show" at the Springfield, Addy Awards.

Southern Illinois University, Carbondale - BS Degree in Graphic Design-Management

University of Illinois, Springfield, - Enrolled in Masters Degree Program/Communication-Visual Design

 

International Assn. of Web Masters - Certified in Web Graphics & Multimedia

International Assn. of Web Masters - Certification in Web Technologies 10/10

 

Photoshop, Dreamweaver, Illustrator, Fireworks, InDesign, Microsoft Office, Quark, Basic Flash, FTP Programs, HTML, CSS, Basic Javascript and Contribute.

 

Search Engine Optimization, Email Marketing, Social Media, Wordpress Blogging